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Mati breaks stagnant Market

The Stagnant Running shoe

The technology behind running shoes has grown increasingly sophisticated, yet its benefits remain largely confined to elite runners. Each year, brands promise โ€œbetter shoesโ€ while raising prices, and consumers end up paying more for the brandโ€™s image than for actual performance.

YH-01 [YangHwa-01] mati's first project.

Focusing on Lifestyle

Technology has become a symbol, but the true essence of running has drifted away. Our answer was simple to lower the barrier so that everyone can experience high-quality materials in everyday life. Focusing on the core of running and midsole innovation.

A-TPU

A-TPU

A-TPU is an advanced foam material that redefines the balance between performance and comfort. Through a refined thermoplastic structure and countless microscopic cells, it achieves exceptional lightness, powerful rebound, and lasting durability capturing the true essence of movement in every step.

Ultra-Light shoe

Only 247g, for your everyday.

02. Fits denim days

What we set out to create wasnโ€™t just another running shoe โ€” but a pair that naturally blends into your everyday life. Mornings feel like a battlefield, and another begins after work. Between meetings, deadlines, and late-night plans, even comfort can feel like a luxury. Mati was born from that reality. We believe the essence of running lies not in elite performance, but in the movement of everyday life. Thatโ€™s why we brought running technology into the rhythm of the day โ€” for every moment you walk, run, and live through.

A running shoe you can wear in every situation

To make that possible, it has to be stable.

Engineered for Forward Stability

Engineered for Forward Stability

Designed by a former designer from Koreaโ€™s H-brand automotive company. this shoe was engineered to deliver both stability and forward propulsion.

03. inspired of Han river

Our story begins by the Han River, a place where the city breathes, and where even in the rush of everyday life, you can pause and feel alive. For runners, itโ€™s both a starting line and a sanctuary. For us, itโ€™s a reminder of balance of movement and stillness. Mati was born from the rhythm of the Han. From that flow, we learned how to bring the calm of running into the motion of everyday life.

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